Social Media Image Sizes
The complete, up-to-date guide to image dimensions for every social media platform.
Quick Reference Table
Most commonly used social media image sizes
| Platform | Type | Dimensions | Action |
|---|---|---|---|
| Post | 1200 × 630 | ||
| Square Post | 1080 × 1080 | ||
| Story | 1080 × 1920 | ||
| Post | 1200 × 675 | ||
| Post | 1200 × 627 | ||
| YouTube | Thumbnail | 1280 × 720 |
Filter by Platform
Profile Picture
Displays at 170x170 on desktop, 128x128 on mobile
Cover Photo
Displays at 820x312 on desktop, 640x360 on mobile
Post Image
Minimum 600x315, recommended 1200x630
Story
Full screen vertical format
Profile Picture
Displays at 110x110
Square Post
Classic Instagram format
Portrait Post
Vertical orientation
Landscape Post
Horizontal orientation
Story
Full screen vertical
Reel
Vertical video format
Profile Picture
Displays as circle
Header Photo
Banner image
Post Image
Single image post
Profile Picture
Displays at 300x300
Cover Photo
Personal profile banner
Post Image
Shared image post
Company Logo
Business page logo
YouTube
Profile Picture
Channel icon
Channel Banner
Safe area: 1546x423
Thumbnail
Minimum 640x360, recommended 1280x720
Profile Picture
Circular display
Pin (Standard)
Vertical orientation recommended
Pin (Square)
Square format
TikTok
Profile Picture
Circular display
Video
Vertical video format
General Best Practices
Use High-Quality Images
Always upload images at the recommended resolution to avoid pixelation
Optimize File Size
Keep images under 8MB for faster loading. Use compression tools if needed
Consider Safe Zones
Keep important content away from edges to avoid cropping on mobile devices
Test on Multiple Devices
Preview your images on both desktop and mobile before publishing
Use Recommended Formats
JPG for photos, PNG for graphics with text or transparency
What is Social Media Image Sizes?
Using the correct image dimensions for each social media platform is essential for professional-looking content. Images at wrong dimensions are automatically cropped, squished, or displayed as small thumbnails instead of full-size previews — undermining the visual quality of your content regardless of how good the underlying image or graphic is. Every platform has different dimensions for different placements: profile photo, cover/header image, feed post, story, ad creative, thumbnail, and banner. These specifications also change periodically as platforms update their interfaces. This reference guide provides current, accurate dimensions for all major social media platforms — Facebook, Instagram, Twitter/X, LinkedIn, YouTube, Pinterest, TikTok, Snapchat, and Google Business Profile — with both the recommended full-size dimensions and the safe zone specifications for images that must look good at multiple display sizes.
How to Use Social Media Image Sizes
- 1
Select Platform
Choose a social media platform from the list. Dimensions for all image types on that platform are displayed — profile, cover, feed, stories, ads, and thumbnails.
- 2
View Dimensions and Guidelines
Each image type shows: recommended dimensions, minimum dimensions, aspect ratio, file format, and maximum file size — with notes on safe zones and common display contexts.
- 3
Resize Your Image
Click the Resize button next to any dimension to open the Image Resizer pre-configured with those exact dimensions — ready to resize your image to the correct size in one step.
Use Cases
Content Creation Workflow
Build your social media content at the correct dimensions from the start — rather than creating at one size and cropping later. Design a 1080×1080 Instagram square, a 1920×1080 YouTube thumbnail, and a 1200×628 LinkedIn post as separate exports from the same design session, each sized correctly for its platform.
Profile and Brand Setup
When setting up a new brand presence across multiple platforms, ensure profile photos, cover images, and headers are correctly sized for each platform simultaneously. A 400×400 profile photo looks professional on Twitter but appears blurry at LinkedIn's 400×400 display size if the source is low resolution.
Agency Social Media Management
Social media managers working across multiple client accounts and platforms use this reference guide to prepare correctly-sized assets for every placement without memorising each platform's specifications. The spec guide prevents the "our cover photo looks cut off on mobile" client feedback that results from using incorrect dimensions.
Features
All Major Platforms
Complete dimension guides for Facebook, Instagram, Twitter/X, LinkedIn, YouTube, Pinterest, TikTok, Snapchat, Google Business Profile, and more — updated for 2024 platform specifications.
Safe Zone Indicators
Shows safe zones (the area guaranteed to be visible across all display contexts) for cover images and headers that are cropped differently on desktop vs mobile — preventing important content appearing in cropped areas.
Ad Specifications
Includes advertising image specifications alongside organic post dimensions — covering single image ads, carousel ads, and story ads for Facebook, Instagram, LinkedIn, and Twitter.
Quick Resize Integration
Direct links to the Image Resizer tool pre-configured with correct dimensions for one-click resizing — no need to manually enter dimensions from the guide.
Frequently Asked Questions
Social platforms regularly update their interfaces, adding new features (Stories, Reels, Clips), changing feed layouts (square to rectangular feeds), and redesigning profile pages. Each interface change often affects how existing images are displayed, cropped, or scaled — meaning previously correct dimensions may display suboptimally after an update. Major platforms like Facebook and Instagram redesign their layouts every 1–2 years. Following platform newsrooms and regularly checking your existing images' appearance helps catch display issues early.
A safe zone is the central portion of an image that is guaranteed to be visible across all display contexts for that placement. Cover images and headers are displayed differently on desktop (full width) and mobile (centred and cropped). A Facebook cover photo safe zone is approximately the central 820×312 pixels — the area that appears on all devices. Content outside the safe zone may be cropped on some devices. Place important elements (text, logos, faces) within the safe zone even when the total image is larger.
Portrait (4:5 ratio, 1080×1350 pixels) takes up the most feed space on Instagram — approximately 25% more vertical space than a square post. More feed space means more visual impact as users scroll. However, portrait crops tightly on profile grid view and may cut off important elements. Square (1:1, 1080×1080) is the safest choice for images where full composition matters and looks cleanest in the grid. Landscape (1.91:1, 1080×566) gives the full width of the feed but minimal height — best for wide panoramic scenes.
JPEG is the best choice for photographs and images with gradients — it produces smaller files than PNG with minimal quality loss at quality 85+. PNG is better for graphics, logos, text-heavy images, and anything with transparency — it preserves sharp edges and text legibility that JPEG compression degrades. Most platforms accept both JPEG and PNG; a few accept GIF (for animations) and WebP. For profile photos and logos, PNG ensures crispest rendering. For photographs and content images, JPEG at high quality provides the best file size to quality ratio.
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